Inc42 Media
PLG / Tech-FirstHead of Product, Datalabs
Built India's #1 Startup Intelligence Platform from zero — a searchable database of 73K+ companies, 4K+ investors, 23K+ funding rounds. Led a 10-person cross-functional team across product, engineering, AI, data, and growth. Entirely PLG, zero ad spend.
50L+
ARR
200k+
Monthly Visits
50K+ MAU
Users
30% MoM
Retention
Zero
Ad Spend
— Challenges & Learnings
Competing with Tracxn (100x less data)
Reframed from data volume to three moats: India regulatory depth, editorial intelligence, AI synthesis.
PLG in a sales-led market
No Indian precedent for self-serve enterprise data products. Reverse-trial model proved product could self-sell.
Zero-alert gap vs 5-system competitors
Designed comprehensive alert architecture as #1 Vision V3 priority: saved search, watchlist, funding alerts.
AI quality improvement
Improved LLM judge from early scores to 87/100 through citation enforcement, data freshness, India-specific tuning.
Building product inside a media company
Turned Inc42's media traffic into the growth engine — content flywheel instead of resource competition.
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