Viacom18
Data ScienceSenior Business Analyst, Data Science & Product
First professional role — joined as first intern from BITS Pilani to receive a PPO. Built an industry-first TV-digital audience overlap framework across 50TB+ data that won the 'Most Innovative Idea' award (CEO-led initiative, solo work). Contributed to Voot Select launch: 1L subscribers in week 1.
50TB+
Data Scale
30%
CTR Improvement
100M
Platform MAU
1L in week 1
Launch Subs
40%
Renewal
— Key Projects
TV-Digital Audience Overlap Framework
Industry-first framework bridging BARC TV panels with Voot digital analytics across 50TB+. Won 'Most Innovative Idea' award.
Voot Select Content Strategy
Data-informed content selection for subscription launch. Contributed to 1L subscribers in week 1, 40% monthly renewal.
Content Insight Dashboards
Power BI dashboards for Roadies, Splitsvilla, KKK, Love School. Adopted across the 100-person Voot org.
Brand Campaign Optimization
Systematic A/B testing and audience segmentation. 30% CTR improvement on brand campaigns.
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