Viacom18
Data ScienceSenior Business Analyst, Data Science & Product
First professional role — joined as first intern from BITS Pilani to receive a PPO. Built an industry-first TV-digital audience overlap framework across 50TB+ data that won the 'Most Innovative Idea' award (CEO-led initiative, solo work). Contributed to Voot Select launch: 1L subscribers in week 1.
50TB+
Data Scale
30%
CTR Improvement
100M
Platform MAU
1L in week 1
Launch Subs
40%
Renewal
— Challenges & Learnings
Reconciling incompatible measurement systems
TV panels (sample-based) vs digital analytics (census-based). Built probabilistic bridging framework.
CEO-level impact as a first-year analyst
Delivered industry-first framework on a CEO-led initiative as solo work in first professional role.
Content localization at scale
Used data to prioritize which languages justify investment. 70% of 100M MAU from Tier 2/3 cities.
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