Leadership Style
“I lead by building alongside the team, not from a distance. Having been a founder, a PM, a BA, and a CEO, I understand every layer of the stack — from SQL queries to investor pitches to field operations. I earn trust by rolling up my sleeves, whether that means writing PRDs, building dashboards, or visiting retail outlets.”
When facing ambiguity, I move
I don't wait for perfect information. At Inc42, I built the PLG model while the product was still being built — testing pricing, onboarding, and conversion before having full features. At ShareChat, I entered the offline distribution space with no playbook and built it from first principles. Paralysis is the biggest risk in fast-moving environments.
See it in action: Inc42 & ShareChatWhen building teams, I hire for slope
I value learning rate over current skill level. Built Inc42's 10-person team from scratch — each member operates cross-functionally across product, data, and growth. At ShareChat, a team of <10 managed 10,000+ retail outlets through tech-enabled operations. Someone who grows 2x in 6 months will always outperform someone comfortable for 2 years.
See it in action: Inc42 (10-person team)When things break, I own it
I don't delegate accountability upward. At ShopClips, when the first MVP failed due to Shopify's Liquid template complexity, I found the right technical partner and restructured the approach. If something in my domain fails, I do the post-mortem, find the root cause, and fix the system — not just the symptom.
See it in action: ShopClips (MVP pivot)When communicating, I lead with context
I share the 'why' before the 'what'. At Inc42, every product decision is grounded in competitive context (vs Tracxn), user data (42-event analytics), and business metrics (ARR, retention). Teams make better autonomous decisions when they understand the business context, constraints, and trade-offs behind a direction.
See it in action: Inc42 (vs Tracxn)Interested in what you see? Let's talk.
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