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ShopClips
FounderCEO, Co-founder
Dec 2022 - Dec 2023·Gurgaon, India
Built a Shopify app bringing short shoppable video to D2C product pages — replacing the decade-old image-and-text format with video-first discovery. Onboarded 50 D2C brands through founder-led GTM at offline networking events.
50L
Funding
50 D2C brands
Clients
— Challenges & Learnings
Shopify Liquid template complexity
First MVP fell short. Solved by partnering with a dev shop that became the funding partner.
Video performance on product pages
Any latency kills conversion. Multi-layer progressive loading strategy achieved near-zero impact.
Funded incumbents + AI disruption
Competitors locked major brands. AI boom blurred SaaS funding. Made analytical decision to cease operations.
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