All Skills

Content Strategy & Brand Campaigns

Business
Strong·Significant hands-on experience with clear proof of application

— Proof of Work

Led content strategy for Voot Select subscription service pivot at Viacom18 — contributed to 1L subscribers in first week, 40% monthly renewal

Achieved 30% CTR improvement on brand campaigns across Viacom18 platform

— Applied Across Roles

Viacom18

Senior Business Analyst, Data Science & Product · Jul 2018 - Oct 2020

Data Science

First professional role — joined as first intern from BITS Pilani to receive a PPO. Built an industry-first TV-digital audience overlap framework across 50TB+ data that won the 'Most Innovative Idea' award (CEO-led initiative, solo work). Contributed to Voot Select launch: 1L subscribers in week 1.

50TB+30%100M

— Market Relevance

12%of analyzed roles
Typical at: Mid-Senior level

Companies hiring for this:

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